Post by account_disabled on Jan 9, 2024 10:11:41 GMT
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Get My Free Report Free Tools Google Ads Grader Facebook Ads Grader Free Keyword Tool Website Grader Explore Topics CopywritingGoogle’s Enhanced Campaigns are here, and with them came new bid adjustments. While they may seem straightforward at first, bid Whatsapp ****** Number List adjustments can get a bit tricky when they are applied together. For example let’s say you have three bid adjustments set at -60%, +20%, +30%.
Google combines those to reach an overall adjustment of -38%. What’s the math behind how Google comes up with that final adjustment? Is it a miracle? Google does provide a calculator that allows you to select your adjustments from a drop-down menu to see how they are applied together, as shown below (click the image to enlarge): Find AdWords Bid Adjustment Calculator But being a PPC nerd, I wanted to understand the math myself. Let’s break it down. One Bid Adjustment When one bid adjustment is set, that’s the amount the bid will be adjusted when the condition applies. For example, let’s say you know your ads don’t do as well on the weekends, but you do still want to get some clicks.
Get My Free Report Free Tools Google Ads Grader Facebook Ads Grader Free Keyword Tool Website Grader Explore Topics CopywritingGoogle’s Enhanced Campaigns are here, and with them came new bid adjustments. While they may seem straightforward at first, bid Whatsapp ****** Number List adjustments can get a bit tricky when they are applied together. For example let’s say you have three bid adjustments set at -60%, +20%, +30%.
Google combines those to reach an overall adjustment of -38%. What’s the math behind how Google comes up with that final adjustment? Is it a miracle? Google does provide a calculator that allows you to select your adjustments from a drop-down menu to see how they are applied together, as shown below (click the image to enlarge): Find AdWords Bid Adjustment Calculator But being a PPC nerd, I wanted to understand the math myself. Let’s break it down. One Bid Adjustment When one bid adjustment is set, that’s the amount the bid will be adjusted when the condition applies. For example, let’s say you know your ads don’t do as well on the weekends, but you do still want to get some clicks.