Post by account_disabled on Dec 4, 2023 3:08:24 GMT
You've probably already heard of alt text for images in the context of web accessibility. Alt text (also known as alt attributes or alt descriptions) is the text that accompanies images and is read aloud by screen readers, helping visually impaired users navigate the web.
But alt text can do a lot more for your SEO than you think, just as leaving an alt attribute blank can hurt your rankings. In this guide we will cover:
Alt text describes not only the content of the image, but also its context. Often mistaken for the alt tag, alt text is actually part of the HTML code, but it is only the description of the image contained in the alt tag and not the entire attribute.
The meaning of alt text comes from alternative text and perhaps you have Country Email List already encountered it, for example if you have seen images that did not load correctly on a page. Alt text is the written text that is displayed in place of those images.
Adding alt text to images is a good practice used by SEO professionals to optimize images for the web. Here's what an HTML alt tag of an image looks like:
As shown in the source code on the right, the alt text of a screenshot of our Site Audit Tool is: Why is Alt Text important for image SEO?
Alt text for images is becoming increasingly important as search engines improve their ability to read any image on a page and the user experience becomes richer with visual content.
If you're creating any type of content for the Internet, chances are you'll need images. From the user's point of view, it is much more pleasant to see an image on the page than to click on a link, and Google's SERPs adapt to this preference.
In fact, often the first result of a Google search is visual content. For example, if we search for "curriculum vitae example", here's what the SERPs look like:
This is mainly due to Google's constant expansion into visual search and wanting to keep up with the latest machine learning and AR rendering technologies.
Google discussed the importance of alt tags as early as 2007, integrating them into Google's image publishing guidelines . The search engine's intention to move towards a more comprehensive visual search is confirmed with each update.
So, optimizing alt text for images may still be new to some, but best practices for improving this element will soon be essential for anyone creating content on the Internet.
How to add Alt Text to images on your page
Now that we understand why alt text is so important for image SEO, you need to know where the alt attribute options are located in your CMS, as most web platforms usually have the appropriate features already set up.
But alt text can do a lot more for your SEO than you think, just as leaving an alt attribute blank can hurt your rankings. In this guide we will cover:
Alt text describes not only the content of the image, but also its context. Often mistaken for the alt tag, alt text is actually part of the HTML code, but it is only the description of the image contained in the alt tag and not the entire attribute.
The meaning of alt text comes from alternative text and perhaps you have Country Email List already encountered it, for example if you have seen images that did not load correctly on a page. Alt text is the written text that is displayed in place of those images.
Adding alt text to images is a good practice used by SEO professionals to optimize images for the web. Here's what an HTML alt tag of an image looks like:
As shown in the source code on the right, the alt text of a screenshot of our Site Audit Tool is: Why is Alt Text important for image SEO?
Alt text for images is becoming increasingly important as search engines improve their ability to read any image on a page and the user experience becomes richer with visual content.
If you're creating any type of content for the Internet, chances are you'll need images. From the user's point of view, it is much more pleasant to see an image on the page than to click on a link, and Google's SERPs adapt to this preference.
In fact, often the first result of a Google search is visual content. For example, if we search for "curriculum vitae example", here's what the SERPs look like:
This is mainly due to Google's constant expansion into visual search and wanting to keep up with the latest machine learning and AR rendering technologies.
Google discussed the importance of alt tags as early as 2007, integrating them into Google's image publishing guidelines . The search engine's intention to move towards a more comprehensive visual search is confirmed with each update.
So, optimizing alt text for images may still be new to some, but best practices for improving this element will soon be essential for anyone creating content on the Internet.
How to add Alt Text to images on your page
Now that we understand why alt text is so important for image SEO, you need to know where the alt attribute options are located in your CMS, as most web platforms usually have the appropriate features already set up.