Post by account_disabled on Nov 27, 2023 3:45:29 GMT
On this point, the Sephora company is a real textbook case. With a sexy, dynamic and modern design, it seduces your gaze and attracts your attention with irresistible calls to action. Its goal, barely concealed, is to live an adventure with you that will end at the end of its conversion journey, until the big final YES, where you confirm your purchase. Newsletter design example Example newsletter Ideally, the email should be no more than 600 pixels wide. This precaution ensures that the visual appears correctly on all types of screen and resolution (smart phones, tablets, etc.). Conversely, here is a bad example of a newsletter: sample newsletter Example newsletter not to follow The design here is far too simplistic. The combination of different fonts is awkward, the calls to action are not optimized and the text format is not correct.
Be careful, however, not to fall into the opposite excess, with visuals in all directions which will make messaging service bots think that you are a spammer. 2. VIDEO, AN EFFECTIVE NEWSLETTER TOOL The creation of digital content is a cornerstone of the prospect/customer maturation process. However, in this area, the creation of video and/or audio content is a trend that should not be neglected. This is the point of contact and validation which will subsequently allow a newsletter to make an impact by intensifying the dynamism and Phone Number List the emotions conveyed. It is therefore essential to think of your email marketing strategy as an extension of your content creation efforts. In addition, according to a Syndacast study , the use of the word “video” in the subject increases the opening rate by 19% , the click rate by 65%, and reduces the unsubscribe rate by 26%. 3. AN EMAIL MARKETING CAMPAIGN OPTIMIZED FOR ****** DEVICES More than 81% of emails are opened on the phone , hence the importance of responsive design. Otherwise, your click-through rate could drop by 15% EMAIL MARKETING Source : Superoffice.
com “The Science behind email open rates” Like a website, responsive web design is the process by which you ensure that the display of the email automatically adapts to the screen resolution of the device on which it is opened. Therefore, the message is not displayed the same way on a tablet and on a smartphone. In the illustration below , WeCook gives us an excellent example of a responsive newsletter that adapts perfectly to the screen and whose text is easily visible without any zoom. Even on the phone, calls to action and essential information are clearly readable. sample newsletter DEFINE YOUR TARGET FOR AN EFFECTIVE EMAIL MARKETING CAMPAIGN 4. PERSONALIZED MARKETING EMAIL 72% of consumers say “poor” personalization reduces their trust in brands . As you will have understood, personalization in marketing is essential for the reader to feel that this email is intended exclusively for them.
Be careful, however, not to fall into the opposite excess, with visuals in all directions which will make messaging service bots think that you are a spammer. 2. VIDEO, AN EFFECTIVE NEWSLETTER TOOL The creation of digital content is a cornerstone of the prospect/customer maturation process. However, in this area, the creation of video and/or audio content is a trend that should not be neglected. This is the point of contact and validation which will subsequently allow a newsletter to make an impact by intensifying the dynamism and Phone Number List the emotions conveyed. It is therefore essential to think of your email marketing strategy as an extension of your content creation efforts. In addition, according to a Syndacast study , the use of the word “video” in the subject increases the opening rate by 19% , the click rate by 65%, and reduces the unsubscribe rate by 26%. 3. AN EMAIL MARKETING CAMPAIGN OPTIMIZED FOR ****** DEVICES More than 81% of emails are opened on the phone , hence the importance of responsive design. Otherwise, your click-through rate could drop by 15% EMAIL MARKETING Source : Superoffice.
com “The Science behind email open rates” Like a website, responsive web design is the process by which you ensure that the display of the email automatically adapts to the screen resolution of the device on which it is opened. Therefore, the message is not displayed the same way on a tablet and on a smartphone. In the illustration below , WeCook gives us an excellent example of a responsive newsletter that adapts perfectly to the screen and whose text is easily visible without any zoom. Even on the phone, calls to action and essential information are clearly readable. sample newsletter DEFINE YOUR TARGET FOR AN EFFECTIVE EMAIL MARKETING CAMPAIGN 4. PERSONALIZED MARKETING EMAIL 72% of consumers say “poor” personalization reduces their trust in brands . As you will have understood, personalization in marketing is essential for the reader to feel that this email is intended exclusively for them.