Post by account_disabled on Nov 25, 2023 4:52:50 GMT
There are those who love watching videos online and not reading a PDF and vice versa! Here are some formats: eBooks, webinars, whitepapers, presentations, demos, checklists, case histories , free consultations and inspections, kits, product samples, etc. Sixth phase: lead management We approach the practice of customer package development with communications aimed at leads obtained thanks to the techniques we have talked about so far . And the best is yet to come! How should the commercial contacts collected be approached.
The answer is dictated by various factors: who are they, what product or service do they Photo Editing Services need, what questions have they sought answers to in the contents and how many contacts have there been with the company up to this point? Lead nurturing is the phase of qualifying the contact to prepare it for the transition to the sales team, to avoid wasting time on leads that are not ready to purchase or not suited to the company's proposal. . Timing Lead nurturing must be aligned with sales processes, so it is absolutely forbidden to start sending rapid-fire emails and thus risk the contact unsubscribing from communications. For example, if the prospect's buying cycle is expected to last a few months, you can send an email approximately every - weeks.
Personalization Give prospects what they need and tell them what they want to read! If they have downloaded a free offer, you know exactly what topics they are interested in. Keep offering them relevant and useful content and don't hesitate to ask questions to find out what else they're interested in. . What to include in emails In the lead nurturing phase you can send contacts links to new blog posts, offering them more and more information and bringing them back to the site, encouraging further interactions with the company.
The answer is dictated by various factors: who are they, what product or service do they Photo Editing Services need, what questions have they sought answers to in the contents and how many contacts have there been with the company up to this point? Lead nurturing is the phase of qualifying the contact to prepare it for the transition to the sales team, to avoid wasting time on leads that are not ready to purchase or not suited to the company's proposal. . Timing Lead nurturing must be aligned with sales processes, so it is absolutely forbidden to start sending rapid-fire emails and thus risk the contact unsubscribing from communications. For example, if the prospect's buying cycle is expected to last a few months, you can send an email approximately every - weeks.
Personalization Give prospects what they need and tell them what they want to read! If they have downloaded a free offer, you know exactly what topics they are interested in. Keep offering them relevant and useful content and don't hesitate to ask questions to find out what else they're interested in. . What to include in emails In the lead nurturing phase you can send contacts links to new blog posts, offering them more and more information and bringing them back to the site, encouraging further interactions with the company.